From Jill Aaron, Managing Director
As I noted is a post from some months back, 2011 is the year of several changes for the HydroComp brand. So far, we have been on track and have successfully completed two out of three major projects.
I am happy to announce that we have finished revitalizing all four of our software icons; NavCad, SwiftCraft, PropCad and PropExpert. These four icons are now in keeping with their newest family member – PropElements – which was introduced in 2010. Our goal was to have all the software product logos to share a common theme.
Our second project was to revamp our packaging for software shipments. We had been using a petroleum-based binder which was bulky, expensive to ship, and just not friendly to the environment. Our goal for this project was to reduce our carbon footprint while using USA-made eco-responsible packaging materials. In addition to those requirements, we had to be sure our new packaging could withstand the rigors of shipping and not damage the contents. This was no easy feat! It took a lot of detective work to find a local New Hampshire company (well, almost everyone in NH is considered local) to help with this job. After ten long months of discovery, we now have an earth-friendly package which not only protects our products, but is lightweight.
Our third and final challenge has been the most intensive – our website redesign. The intent was to perform a total redesign from the ground up. We are indeed doing just that, but I am sorry to say that we are not yet finished. In our twenty seven years of business, HydroComp has compiled a vast amount of technical content, (which is better for you our clients,) but that makes the process of migrating to a new site a slower one. We are close to when this new site goes “live”, so please do check back periodically, and we will also keep you informed on our Facebook page.
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